I know I am late to the party but trust me, this ends well.
True story: I was going through my instagram(my bad) and I came across a post of a popular boy band launching their merch(this is the thing you can’t get rid of, especially college affectations). There were a lot of things, masks, hoodies, t- shirts. And just out of curiosity I went to comments. And everyone was saying the same thing. “I am broke”, “My wallet is empty”, “I need to survive next year”, and the list was endless.
I won’t say that it was unexpected but such comments could be seen on various social media platforms. Hell, even I feel the same thing. Is the standard of living going down? Or The marketers are misjudging the situation. You must have noticed, big luxury brands are making masks and selling them at a price which is higher than what people make doing minimum wage jobs. I am not saying luxury goods should be affordable. But selling protective masks, feels like a misjudgement.
Same is with gyms, movie theaters, beauty salons, etc. Every commodity that media sells us is becoming more and more unaffordable. People are being skeptical about it. They don’t even want to buy hotel food. Let alone luxury goods. We are not stepping out, we are not meeting people, even if we are meeting people we are social distancing. We are following too many rules to be really carefree.
Its hard for lifestyle market to thrive nowadays and media advertises and benefits from it. So all the celebrities who used to rule social media with brand advertisements and photoshoots might have a hard time. They are receiving hate for not being socially aware. But its their job to stay relevant. But can they really be relevant when there’s a global pandemic messing with us.
What I came to know from all this is that I always preferred spending quality time with friends and family. That’s valuable, isn’t it? No matter how much celebrities feign intimacy, we always have the people we love and care(its even better when they do the same). And try it in any live stream people who join it always end up discussing about the things they like, many a times ignoring the streamer.
That tells it all!